Nobrow
The Culture of Marketing, the Marketing of Culture
John Seabrook
A wonderfully entertaining and highly acclaimed, incisive look at contemporary culture, the media and the marketing impulses that drive it, and the key figures who engineer it
Welcome to the world of Nobrow: the ground zero where marketing and culture converge. Here the old lines of taste and class collapse: good equals hot, excellent means entertaining, and celebrity defines quality. It's a world where the product may be trash but the marketing can be art and no-one, not even the people who created both, can really tell the difference. Hip, provocative and superbly entertaining, Nobrow is an autobiographical journey through a tectonic shift in American cultural life by one of that country's sharpest observers. From the arrival of Tina Brown at the New Yorker - both emblem and engine of the change Seabrook describes - through the worlds of fashion and art, music and film, writing and commerce, Nobrow offers an essential roadmap to the universe we all now inhabit. This paperback edition has been updated to include Seabrook's reflections on the promotional tour for the hardback - itself part of the marketing circus he describes. "There is nothing so cheering as picking up a book which articulates exactly what one has been thinking for years" Scotsman
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